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Ce qui fait la Grèce

Séminaires 1982-1983 (La création Humaine, 2).T. 1: D'Homère à Héraclite

Cambiar el mundo

Cada vez son más las personas que, convencidas de la necesidad de cambiar este mundo tan injusto que habitamos, se manifiestan unidas bajo el grito de #otro mundo es posible# en los foros sociales contra la globalización neoliberal, queriendo expresar así su rechazo a la ...

The corporation

the pathological pursuit of profit and power

As incisive as Eric Schlosser's bestselling Fast Food Nation, as rigorous as Joseph E. Stiglitz's Globalization and Its Discontents, and as scathing as Michael Moore's Stupid White Men, Joel Bakan's new book is a brilliantly argued account of the corporation's ...

La otra mundialización

los desafíos de la cohabitación cultural global

El frívolo optimismo de las industrias de la comunicación pretende hacernos ver que ya somos ciudadanos del mundo, capaces de asimilar las herencias más diversas y de confeccionarnos una espe-cie de identidad de bricolaje. Pero, en realidad, estamos muy lejos de esta pretensión cosmopolita. La ...

The business of software

what every manager, programmer, and entrepreneur must know to thrive and survive in good times and bad

The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few ...

The 18 immutable laws of corporate reputation

creating, protecting and reparing your most valuable asset

Brand portfolio strategy

creating relevance, differentiation, energy, leverage, and clarity

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the tough ...

Privacy and the press

The wars of german unification

How to turn an interview into a job

completely revised and updated edition of the bestselling, classic how-to on mastering the art of the interview Getting and winning the interview is the key to being hired. Everything else -- research, resumes, e-mails, phone calls -- is all backup for that crucial meeting. In How to ...

Education and the Courts

Mobile and wireless communications

key technologies and future applications

Two of the fastest growing sectors of communications today are mobile and Internet, both of which have had a profound effect on people's lives. The convergence between these two sectors not only presents great opportunities for the future of 'unplugged' telecommunications, but also great ...

Egyptian myth

a very short introduction

The complex world of Egyptian myth is clearly illuminated in this fascinating new approach to ancient Egypt. Geraldine Pinch explores the cultural and historical background behind a wide variety of sources and objects, from Cleopatra's Needle and Tutankhamun's golden statue, to a story ...

Investment fables

exposing the myths of "can't miss" investment strategies

The truth about 13 of today's most widely touted investment strategies. 10 powerful lessons for every investor Overcoming the enduring myths about markets High dividend stocks: better and safer than bonds--or not? Cheap stocks: cheap for a reason? Should you invest in quality? Momentum ...

Principles of economics

INDICE I. INTRODUCTION TO ECONOMICS. 1. The Scope and Method of Economics. 2. The Economic Problem: Scarcity and Choice. 3. Demand, Supply, and Market Equilibrium. 4. Demand and Supply Applications and Elasticity. II. FOUNDATIONS OF MICROECONOMICS: CONSUMERS AND FIRMS. 5. Household Behavior and Consumer Choice ...

Comparative international accounting

Comparative International Accounting takes a comprehensive look at the international dimensions of financial accounting and reporting. Whilst the majority of chapters have been written by the book#s two main authors, the text includes several contributions from a diverse group of international experts, all of ...

Business statistics

a decision-making approach

This comprehensive text presents descriptive and inferential statistics with a rich assortment of business examples and real data and an emphasis on decision-making. Emphasis is placed upon using statistical software as a tool, (featuring Excel and Minitab) with many examples presented in a software environment ...

Introduction to management science

This widely-adopted text presents an accessible introduction to the techniques and applications of management science. It is designed to make the subject easily understandable and interesting for students with limited mathematical backgrounds or skills. The author focuses on management science not only as a collection ...

Principles of money, banking, and financial markets

This classic textbook incorporates the most current research and data while taking stock of sweeping changes in the international financial landscape produced by financial innovation, deregulation, and geopolitical considerations. Well-known for its casual, conversational style, this text makes sophisticated concepts accessible ÍNDICE:1. Introducing Money ...

Environmental economics and policy

The Sixth Edition of this best-selling text introduces students to a thorough study of environmental and natural resource economics. In continuing the trend toward a more international focus, Teitenberg pays increased attention to environmental problems and policies in Eastern and Western Europe, China, and developing ...