Logotipo librería Marcial Pons
Better business

Better business
how the B corp movement is remaking capitalism

  • ISBN: 9780300247152
  • Editorial: Yale University Press
  • Lugar de la edición: New Haven. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 22 cm
  • Nº Pág.: 293
  • Idiomas: Inglés

Papel: Cartoné
38,30 € 26,50 €
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Resumen

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

1 Focusing on Interdependencies Not Externalities
2 Interdependence Day
3 Putting the Spotlight on Interdependencies
4 Getting the Law on the Stakeholders Side
5 Investing for Impact
6 Employees as the Heart of the Company
7 The B Community
8 Going global
9 Widening the Funnel
10 Big Isnt Always Bad
11 Convincing Consumers to Care
12 An Age of Interdependence

Resumen

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