Authentic marketing
how to capture hearts and minds through the power of purpose
- ISBN: 9781119513759
- Editorial: John Wiley & Sons, Inc.
- Fecha de la edición: 2019
- Lugar de la edición: Hoboken (NJ). Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 22 cm
- Nº Pág.: 222
- Idiomas: Inglés
Papel: Cartoné
27,77 €
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Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization.