Logotipo librería Marcial Pons
An introduction to behavioral economics

An introduction to behavioral economics

  • ISBN: 9780230291461
  • Editorial: Palgrave MacMillan
  • Lugar de la edición: Hampshire. Reino Unido
  • Edición número: 2nd ed.
  • Encuadernación: Rústica
  • Medidas: 26 cm
  • Nº Pág.: 592
  • Idiomas: Inglés

Papel: Rústica
53,18 €
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Resumen

An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience. This edition features: * two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases * fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory * a large number of real-life case studies and examples, as well as review questions.

Resumen

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