An introduction to behavioral economics
- ISBN: 9780230291461
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2012
- Lugar de la edición: Hampshire. Reino Unido
- Edición número: 2nd ed.
- Encuadernación: Rústica
- Medidas: 26 cm
- Nº Pág.: 592
- Idiomas: Inglés
An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience. This edition features: * two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases * fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory * a large number of real-life case studies and examples, as well as review questions.