Rethinking marketing

developing a new understanding of markets

This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed ...

Productive workplaces revisited

dignity, meaning and community in the 21st century

In Productive Workplaces Revisited, Marvin Weisbord takes the next step in exploring effective strategies for improving workplace productivity through dignity, meaning, and community. Remarkably, in this new edition the author revisits the case studies from the first edition, Productive Workplaces, to show the long-term effects ...

The naked truth

a working woman's manifesto on business and what really matters

In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women ...

Operations management

concepts, methods, and strategies

Core Concepts of Operations Management takes a streamlined approach that focuses on fundamentals and leaves room for additional content. With Wiley#s Business Extra Select program, Instructors can build on the core text by adding articles, cases, and readings from such leading business resources as ...

The art of the long view

planning for the future in an uncertain world

"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but-better-that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartz's book ...

Global and transnational business

strategy and management

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the ...

Performance drivers

a practical guide to using the balanced scorecard

A Practical Guide to Using the Balanced Scorecard performance drivers Nils-Goran Olve, Jan Roy and Magnus Wetter Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. Previously, many ...

Emotions at work

theory, research and applications for management

In this book, the authors provide up-to-date thinking and research on the broad range of emotional experience in working environments with particular attention to the causes of emotional change, the consequences of emotional experience for individuals and their organisations, and the implications for effective strategies ...

How to create your own luck

the 'you never know' approach to networking, taking chances, and opening yourself to opportunity

Networking guru Susan RoAne shows readers how to exploit chance to create a bigger network of contacts, friends, and acquaintances#the key to new life opportunities. In How to Create Your Own Luck, she reveals the eight traits of successful people who make their own ...

Attracting investors

a marketing approach to finding funds for your business

How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and ...

The pierate inside

building a challenger brand culture within yourself and your organization

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are ...

Hisotoire des Croisades I

1095-1120

Histoire de las Croisades II

1095-1120

Les mots de la Révolution

El viejo arte de mentir

Managing multinationals in a knowledge economy

economics, culture, and human resources

Historiografía Iberoamericana

arte y arquitectura (XVI-XVIII)

Medieval fabrication

dress, textiles, clothwork and other cultural imaginings

The varied cultural functions of dress, textiles, and clothwork are used in this collection of essays to examine long-standing assumptions about the Middle Ages. At one end of the spectrum, questions of dress call up feminist theoretical investigations into the body and subjectivity, while broadening ...

El Quijote y la poética de la novela

Nunca se han formado mundos en mi presencia

la filosofía de David Hume