Beyond branding

how the new values of transparency and integrity are changing the world of brands

Beyond Branding challenges business to adapt to a world of transparencyby adopting new ways of meeting the needs of stakeholders and byoperating with openness and integrity. It is the view of the writers of this book that when businesses account for 51 of the largest ...

The business enterprise handbook

The Business Enterprise Handbook is designed to help all entrepreneurs who wants to grow and develop both their business and themselves. It is based on research at Cranfield School of Management, where the accounts of some 15,000 firms have been analysed over the past ...

The new strategic selling

the unique sales system proven succesful by the world's best companies

In 1985 one book changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling® presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate, and it helped ...

The new conceptual selling

the one-to-one selling system that builds a win-win buyer-seller relationship

The book that changed the way sales professional do business... In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This classic work, now thoroughly updated, shows ...

Marketing and selling professiional services

practical approaches to practice development

Professional services may be special, but they are in no way specially protected from competitiveness. Like any other business they prosper only by attracting sufficient clients, the right kind of work, at the right time and at the right rates, and then by satisfying, retaining ...

The european republic

reflections on the political economy of a future Constitution

This text contributes to the debate on Europe's future, taking a political economy approach to analysing some of the underlying issues. It argues that collective action problems require a courageous step forward in creating coherent governance structures for the Union and that it has ...

London as an international business centre

The marketing plan

a step-by-step guide

Greenspan's taming of the wave

new storms challenging the new economy.

The strategic planning workbook

The european business handbook 2002

The marketing audit handbook

tools, techniques & checklists to exploit your marketing resources

How come you don´t understand your accountant?

the essential guide to financial management

How come your marketing plans aren't working?

the essential guide to marketing planning

How come you can´t identify your key customers?

the essential guide to key account selection

How come your brand isn´t working hard enough?

the essential guide to brand management

How come you don´t have an e-strategy?

the essential guide to online business

Digital marketing

using new technologies to get closer to your customer

The handbook of country risk 2002

a guide to international business and trade

Mobile marketing

the message revolution