Understanding brands

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. "Understanding Brands" is for those who know that brand management is ...

Dirty deaking

the untold truth about global money laundering, international crime and terrorism

Highly organised gangs, from the Italian Mafia to the Japanese Yakuza, infiltrate every corner of the globe: and money laundering is at the heart of their business. "Dirty Dealing" exposes the awesome scale and scope of global money laundering and its filtration into the world ...

Brand rejuvenation

how to protect, strenghthen & add value to your brand ti prevent in from ageing

The potential power of a brand is phenomenal, yet at some point in their lives, all brands begin to look old or lose their potency. Some are usurped by younger brands more in tune with the zeitgeist; others just grow tired or wear themselves out ...

Successful presentation skills

Effective communication is essential for business success. From training new employees to building a rapport with potential clients, the ability to deliver information, whilst achieving maximum impact, is a skill that all business people need, yet many find difficult to master. This fully revised edition ...

Retailization

brand survival in the age of retailer power

In perhaps the most creative and authoritative book on selling brands ever written, international business experts, Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of ...

Strategic international human resource management

choices and consequences in multi-national people management

Given the rise of globalization, companies increasingly need to adopt an international human resource management (IHRM) strategy. "Strategic International Human Resource Management" discusses all the elements that make up the IHRM portfolio. It considers the consequences of international cultures on employee performance and welfare and ...

Forecasting financial markets

the psychology of successful investing

The ability to make money in the world's financial markets depends critically on an individual's ability to make decisions independently of the crowd. To attain such independence, the investor or trader must acquire the capacity to understand the forces at work in logical ...

Strategic reward

making it happen

Strategic reward is the process of deciding what route to take in developing appropriate reward arrangements and dealing with the issues which arise in making that journey. Armstrong and Brown hold great faith in strategic reward and present here their 'new realism' philosophy on the ...

The next big investment boom

learn the secrets of investing from a master and how to profit from commodities

Mark Shipman is a professional investor - who hopes to educate the general public about the dangers of entrusting their money and financial futures to just any so-called 'investment professional'. The other aim of his book is to introduce readers to an investment trend that he ...

Branding a store

how to build successful retail brands in a changing marketplace

"Branding a Store" shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First, the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in ...

Scoring points

how Tesco continues to win customer loyalty

"Scoring Points" tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind- the-scenes account of ...

Public affairs in practice

a practical guide to lobbying

"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is the first book to examine the methods PA professionals ...

How to grow leaders

the seven key principles of effective development

"How to Grow Leaders" is a ground-breaking new book from acknowledged expert John Adair, which aims to set the record straight on leadership development. First he invites you to join him on a journey of discovery about the nature of leadership and how it can ...

Managing and measuring employee performance

What teachers, police, City 'high flyers', along with the majority of the workforce have in common is that their performance is increasingly being managed, monitored and measured. This is for a number of reasons. Within the public sector, the 'Modernising Government' agenda has raised the ...

Leadership and motivation

the fifty-fifty rule and the eight key principles of motivating others

What motivates people is an important consideration for captains of industry, commerce and the public sector - in fact anyone who works with other people - since people are central to the success of organizations. "Leadership and Motivation" explores the subject in depth. Leadership guru, John Adair ...

Preparing the perfect CV

how to Mmke a great impression and get the job you want

Every job hunter needs an impressive CV that describes their educational and professional history. A well-prepared and individually tailored CV is invaluable and can greatly improve a candidate's chances of getting the job they want. "Preparing The Perfect CV" provides all the answers about ...

Mastering automotive challenges

This outstanding book charts the growth and achievement of dominance of one of the world's most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the ...

Instant creativity

simple techniques to ignite innovation and problem solving

"Instant Creativity" is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack ...

The project management life cycle

"The Project Management Life Cycle" reveals the unique method 123 Project Management Methodology by defining the phases, activities and tasks required to complete a project. It's different because it describes the life cycle clearly and prescriptively, without the complex terminology rife throughout the industry ...

Creating passion brands

how to build emotional brand connection with customers

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers ...