Kellogg on biotechnology
thriving through integration
- ISBN: 9780749443986
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2005
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 264
- Idiomas: Inglés
Biotechnology is the new capital. The many stakeholders in this revolution include scientists, technologists, managers, and venture capitalists; health care, agricultural, chemical, and pharmaceutical industries; law professionals and ethicists; public policymakers; and, finally, the society and individuals who are in the midst of all that is taking place. Kellogg on Biotechnology is the outgrowth of TechVentures, a collaborative student-faculty effort at the Kellogg School of Management. The contributors walk the reader through the "what" - what are some of the newest biotechnologies that will revolutionize the way we think about health? the "how" - how to transform those technologies into profitable products and companies; and the "who" - who will benefit from these technologies
Ed. Alicia Löffler
