An introduction to credit derivatives

In a relatively short time credit derivatives have grown to become one of the largest and most important segment of the financial markets, with deal volumes now in trillions of dollars. They have become an important tool for banks, financial institutions and corporates who desire ...

Advance fixed income analysis

This book is aimed at experienced practitioners in the corporate bond markets and is a specialised text for investors and traders. The author relates from both personal experience as well as his own research to bring together subjects of practical importance to bond market practitioners ...

Operational risk control with Basel II

basic principles and capital requirements

Operational risk is present in every enterprise- The many types of operational risk; Why management risk, legal risk, and information technology risk are the most important operational risks; Other key operational risks to which senior management and the back office should pay attention; Identification, monitoring ...

International funds

a practical guide to their establishment and operation

'International Funds' will provide readers with: A greater understanding of the benefits and limitations of funds to both retail and institutional investors An easy-to-read, yet technically comprehensive, insight into fund structures An overview of the variety of legal structures, regulatory categories and investment profiles available ...

Storytelling in organizations

why storytelling is transforming 21st Century organizations and management

From knowledge to intelligence

creating competitive advantage in the next economy

In the New Economy, intelligence will be essential for firms to gain competitive advantage?not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this ...

Niche tourism

contemporary issues, trends and cases

Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies ...

Managing cultural differences

global leadership strategies for the 21st Century

The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates ...

Market segmentation

how to do it how to profit from it

ÍNDICE: Foreword Preface and acknowledgements An important note to the reader from the authors 1 The state of marketing 2 The central role of market segmentation in profitable growth 3 Preparing for segmentation ? avoiding the big mistakes 4 Determining the scope of a segmentation project ...

Manage IT as a business

how to achieve alignment and add value to the company

Many IT projects fail to deliver the benefits to the business that were promised. Yet IT managers and staff work hard to meet the needs of the business: Systems are put in place; network operations are reliable and stable. The cause is usually a misalignment ...

Managing multinationals in a knowledge economy

economics, culture, and human resources

The future of knowledge

increasing prosperity through value networks

Verna Allee, whose groundbreaking book 'The Knowledge Evolution' helped usher in the exploding field of knowledge management, has brought her experience-tested insights into an exciting new synthesis, penetrating to the very heart of value creation. 'The Future of Knowledge' strips away traditional business thinking to ...

ERP

the implentation cycle

The ERP implementation cycle is characterized by complexity, uncertainty and a long time-scale. It is about people and issues that affect the business # it is a multi-disciplinary effort. This book will provide you with the practical information you will need in relation to the many ...

Leadership for follower commitment

Strategic information management

Challenges and strategies in managing information systems

The marketing book

Crisis management in the tourism industry

Understanding effects of crises on the tourism industry and how businesses can prepare and succeed in these times Written by one of the world#s leading experts from the World Tourism Organisation Global coverage and perspective with cases and examples from the UK, Australia and ...

Value-based human resource strategy

developing your HR consultancy role

Many HR managers are trying to become more of a consultant than an HR administrator. This book Using case studies including Marks and Spencer, Dyson and BT, it demonstrates how HR strategey can be positioned and implemented to generate real shareholder value. Featuring extensive summaries ...

Total performance scorecard

redefining management to achieve performance with integrity

In the post-Enron climate corporate executives are increasingly pressured to increase productivity and create an ethical, trustworthy organizational climate. This book introduces a concept of organizational improvement and change management that combines the balanced scorecard model with the learning organization theory. The book offers a ...

Marketing logistics

This text builds on the focus established in the first edition of "Marketing Logistics", with the crucial interface between the ways in which value is created through the marketing process and the way in which it is delivered through the supply chain. This interface is ...

Retail strategy

a view from the bridge

INDICE Part one: Introduction to retail strategy; Part two: Strategic issues in retailing - Retail marketing and the changing consumer; Retail supply chain collaboration; Planning for retail and the assessment of public policies towards retailing; Internationalisation; Retail financial perspectives; Human resource; Prospects for electronic commerce; Analysis ...

The complete independent movie marketing handbook

promote, distribute and sell your film or video

Looking at every stage of the movie marketing process, this is a complete guide for independent filmmakers on how to find distribution and audiences for movies and videos. It gives practical, real-world examples on how to promote, distribute and sell film and video productions. From ...