Libros de Lehu, Jean-Marc

Mostrando libros encontrados. 1 páginas.

Branded entertainment

product placement and brand strategy in the entertainment business

Lehu, Jean-Marc
Kogan Page Ltd.. London, 2007

#Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale.# Patrick Quinn, PQ Media Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from ...

48,55 €

Sin Stock. Disponible en 5/6 semanas.

48,55 €

Sin Stock. Disponible en 5/6 semanas.

Branded entertainment

product placement and brand strategy in the entertainment business

Lehu, Jean-Marc
Kogan Page Ltd.. London, 2007

#Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale.# Patrick Quinn, PQ Media Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from ...

Brand rejuvenation

how to protect, strenghthen & add value to your brand ti prevent in from ageing

Lehu, Jean-Marc
Kogan Page Ltd.. Londn, 2006

The potential power of a brand is phenomenal, yet at some point in their lives, all brands begin to look old or lose their potency. Some are usurped by younger brands more in tune with the zeitgeist; others just grow tired or wear themselves out ...

13,55 €

Sin Stock. Disponible en 5/6 semanas.

13,55 €

Sin Stock. Disponible en 5/6 semanas.

Brand rejuvenation

how to protect, strenghthen & add value to your brand ti prevent in from ageing

Lehu, Jean-Marc
Kogan Page Ltd.. Londn, 2006

The potential power of a brand is phenomenal, yet at some point in their lives, all brands begin to look old or lose their potency. Some are usurped by younger brands more in tune with the zeitgeist; others just grow tired or wear themselves out ...

Libros de Lehu, Jean-Marc

Branded entertainment

product placement and brand strategy in the entertainment business

Branded entertainment

product placement and brand strategy in the entertainment business

Brand rejuvenation

how to protect, strenghthen & add value to your brand ti prevent in from ageing

Brand rejuvenation

how to protect, strenghthen & add value to your brand ti prevent in from ageing

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