Global marketing management

The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and maintaining relationships. These issues have brought about new challenges at both strategic and operational ...

Global marketing management

changes, challenges and new strategies

Global Strategic Management emphasises the business practices necessary for the successful global manager by offering a thorough analysis and discussion of the concepts, processes, and methods for developing, managing and controlling strategies for global organisations. The text is ideal for final year undergraduate and postgraduate ...