Punk Marketing

Laermer y Simmons demuestran con irreverencia como se ha producido un cambio radical en la relación entre vendedor y consumidor. Demuestran que para sobrevivir en los negocios hay que adoptar una actitud totalmente nueva que han bautizado como 'Punk marketing' y que consiste en comprender ...

2011

trend-spotting for the next decade

A virtual crystal ball of the business world, media and marketing guru Richard Laermer has captivated advertisers, marketers, entrepreneurs, and publicity devotees with his uncanny ability to spot the Next Big Object. Now he's gone further than ever to peek into the future and ...

Punk marketing

get off your ass and join the revolution

In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known today. Graphics.

Relaciones públicas

ataque integral: consiga que todos hablen de usted, de su negocio y de su producto