Key account management

tools and techniques for achieving profitable key supplier status

"Key Account Management" is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Fully re- written to reflect the most recent trends and challenges, this new edition will reinforce its ...

Cómo funcionan las marcas

Una buena gestión de marcas es el camino para hacer que una marca trabaje a mayor rendimiento, consiga resultados adecuados y obtenga éxito. Cualquier marca #ya sea nueva o vieja# debe ser gestionada, desarrollada, explotada y, cuando sea necesario, sustituida. Cómo funcionan las marcas está ...

Global account management

a complete action kit of tools and techniques for managing big customers in a shrinking world

The aim of the book is to highlight the significant challenges of Global Account Management and to guide the reader through the process of decisions and actions required to make it a success. "Global Account Management" explores topics such as the critical success factors; understanding ...

Understanding brands

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. "Understanding Brands" is for those who know that brand management is ...

Key account management

a complete action kit of tools and techniques for achieving profitable key supplier status

Any organization#s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition ...

Key marketing skills

strategies, tools and techniques for marketing success

Key Marketing Skills is not just another "introduction to marketing": it is a practical guide that provides professionals and students with vital information on successfully applying marketing strategies. Containing many new and improved chapters, numerous updated case studies for each chapter, and a CD-ROM including ...

How come you can´t identify your key customers?

the essential guide to key account selection

How come your brand isn´t working hard enough?

the essential guide to brand management