Logotipo librería Marcial Pons
Why the bottom line isn't

Why the bottom line isn't
how to build value through people and organizations

  • ISBN: 9780471445104
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: Hoboken. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 290
  • Idiomas: Inglés

Papel: Cartoné
42,18 € 37,96 €
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Resumen

Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and Norm Smallwood argue that sustainable shareholder value comes increasingly from assets not accounted for on an organization's balance sheet. These assets include a company's reputation, its ability to attract talent, and its ability to react quickly to new opportunities in the marketplace. Why the Bottom Line Isn't! harnesses research from a number of disciplines including human resources, finance, and leadership to establish a hierarchy of such intangibles. The authors extrapolate from these intangibles to establish leadership tools that will help create sustainable shareholder value. The book offers a broad, expansive perspective on leadership while eschewing convoluted theory for concrete practice.

Resumen

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