Where value hides
a new way to uncover profitable growth for your business
- ISBN: 9780470009208
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2007
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 275
- Idiomas: Inglés
Papel: Cartoné
44,18 €
Sin Stock. Disponible en 5/6 semanas.
"Where Value Hides" introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
