Logotipo librería Marcial Pons
Virtual reality marketing

Virtual reality marketing
using VR to grow a brand and create impact

  • ISBN: 9780749482862
  • Editorial: Kogan Page Ltd.
  • Lugar de la edición: London. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 240
  • Idiomas: Inglés

Papel: Rústica
27,88 €
Stock en librerías. Envío en 24/48 horas

Resumen

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.

A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Resumen

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