Value merchants
demonstrating and documenting superior value in business markets
- ISBN: 9781422103357
- Editorial: Harvard Business School Press
- Fecha de la edición: 2007
- Lugar de la edición: Boston (Masachussetts). Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 211
- Idiomas: Inglés
Papel: Cartoné
43,63 €
Sin Stock. Disponible en 5/6 semanas.
Value Merchants offers a detailed, step-by-step explanation of customer value management and how to implement it. The authors provide the tools to turn your salespeople into "value merchants" who can conceptualize your company's value and work with customers to document cost savings and substantiate results over time.
