Unleashing the innovators
how mature companies find new life with startups
- ISBN: 9780451497239
- Editorial: Crown Business Publishing
- Fecha de la edición: 2017
- Lugar de la edición: New. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 22 cm
- Nº Pág.: 214
- Idiomas: Inglés
Papel: Cartoné
36,82 €
Sin Stock. Disponible en 5/6 semanas.
Former global marketing officer for Procter and Gamble and business consultant Jim Stengel saw firsthand the importance of establishing partnerships and learning key insights from the startup world. In an eye-opening book, he looks at such established companies as GE and Western Union, Wells Fargo and IBN, Target and Motorola Solutions, Toyota and Bayer to see what they are learning from their alliances with entrpreneurs and startups--as well as the potential pitfalls and course corrections when a partnership goes awry. Jim closes by looking at how 10, 20, and 30-year-old "startups" like Microsoft, Google, and Apple are reinventing themselves--and what that bodes for legacy companies everywhere.
