Logotipo librería Marcial Pons

Transnational management
text, cases, and readings in cross-border management

  • ISBN: 9780071232289
  • Editorial: McGraw-Hill Publishing Co.
  • Lugar de la edición: Boston. Estados Unidos de Norteamérica
  • Edición número: 4th ed
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 850
  • Idiomas: Inglés

Papel: Cartoné
36,74 €
Sin Stock. Envío en 3/4 semanas.

Resumen

Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Resumen

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