text, cases, and readings in cross-border management
- ISBN: 9780071232289
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2004
- Lugar de la edición: Boston. Estados Unidos de Norteamérica
- Edición número: 4th ed
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 850
- Idiomas: Inglés
Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.