Tourism marketing for cities and towns
using branding and events to attrack tourists
- ISBN: 9780750679459
- Editorial: Butterworth-Heinemann Ltd.
- Fecha de la edición: 2006
- Lugar de la edición: Burlington (MA). Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 310
- Idiomas: Inglés
Papel: Rústica
52,72 €
47,45 €
Sin Stock. Disponible en 5/6 semanas.
"Tourism Marketing for Cities and Towns" provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
