Logotipo librería Marcial Pons
Theory of strategic management

Theory of strategic management
with cases

  • ISBN: 9781133584650
  • Editorial: South-Western
  • Lugar de la edición: Mason (OH). Estados Unidos de Norteamérica
  • Edición número: 10th ed.
  • Encuadernación: Rústica
  • Medidas: 27 cm
  • Nº Pág.: 528
  • Idiomas: Inglés

Papel: Rústica
81,36 € 77,29 €
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PART I: INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage. 2. External Analysis: The Identification of Opportunities and Threats. PART II: THE NATURE OF COMPETITIVE ADVANTAGE. 3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability. 4. Building Competitive Advantage Through Functional-Level Strategy. PART III: STRATEGIES. 5. Building Competitive Advantage Through Business-Level Strategy. 6. Business-Level Strategy and the Industry Environment. 7. Strategy and Technology. 8. Strategy in the Global Environment. 9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. 10. Corporate-Level Strategy: Formulating and Implementing Related and Unrelated Diversification. PART IV: IMPLEMENTING STRATEGY. 11. Corporate Performance, Governance, and Business Ethics. 12. Implementing Strategy in Companies that Compete in a Single Industry. 13. Implementing Strategy in Companies that Compete Across Industries and Countries. CASES. 1. Home Video Game Industry, 1968-2011. 2. How SAP's Business Model and Strategies made it the Global Business Software Leader - Part I. 3. SAP and the Global Business Software Industry in 2011 - Part 2. 4. Google in 2011. 5. GE: Ecomagination - Driving Sustainable Growth for GE. 6. Nike: Sweatshops and Business Ethics. 7. eBay and the Online Auction and Retail Sales Industry in 2011. 8. The Evolution of the Small Package Express Delivery Industry, 1973-2010. 9. How Amazon.com Became the Leading Online Retailer in 2011. 10. Whole Food Markets in 2010: How to Grow in an Increasingly Competitive Market. 11. Tom Tom: New Competition Everywhere. 12. Viacom is Successful in 2011. 13. The Apollo Group in 2011. 14. Is Yahoo's Business Model Working in 2011? 15. Boeing Commercial Aerospace in 2011. 16. Alarm Ringing: Nokia in 2010. 17. KCI Technologies: Engineering the Future, One Employee at a Time. 18. Airborne Express: The Underdog. 19. American Airlines Since Deregulation. 20. Cemex's Acquisition Strategy. 21. 3M: The Second Century. 22. Merck, the FDA and the Vioxx Recall.


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