The X and Y of Buy
sell more and market better by knowing how the sexes shop
- ISBN: 9781595551054
- Editorial: Thomas Nelson
- Fecha de la edición: 2009
- Lugar de la edición: Nashville. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 22 cm
- Nº Pág.: 220
- Idiomas: Inglés
Papel: Cartoné
31,62 €
Sin Stock. Disponible en 5/6 semanas.
The science is clear: men and women use different parts of their brains when it comes to shopping. And if you are in sales, advertising, or marketing, you had better understand what this means if you want to succeed. Get it wrong, and you'll miss half of your market.
