Clear strategies and their rigorous implementation are the crucial factors in the success of every company.The purpose of this book is to provide managers and entrepreneurs with the essential help they need to achieve this.It combines a systematically constructed toolbox with all the relvent techniques of modern management.These are tools that have proved their worth over the years,are academically sound and can be integrated into a strategic process. Tha authors place a particular emphasis on managing the strategy process.By reading this book,you will be able to manage strategy processes systematically.You will learn what strategic alternatives are available to you,which tools you should emply in which phase,and how to deal intelligently and responsibly with the "human factor".The strategy process is the central theme of this book.In practice,it will provide you with a logical structure for developing and implementing successful strategic initiatives.