"The Strategic Planning Workbook" is a practical guide that any manager can pick up and immediately use to implement a strategic plan. Now in its second edition, it has been fully updated and includes new material on crafting mission, vision and value. It continues to provide the concepts needed to perform the thinking, the tools to gather the necessary information, the techniques to make a decision, and the frameworks to translate conclusions into action plans. Refreshingly free of all the usual grand business models peddled by consultants and academics, this workbook will not intimidate those who shrink in horror at the mention of strategic planning! In a clear and accessible style, Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding the reader through the four key stages involved in strategic planning: strategic thinking (insight); collecting the right data (information); making the right decisions (imperatives); and making the difference (implementation).