Experts agree that the turbulence triggered by the economic shock of 2008 constitutes the 'new normal'. Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately. Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in "The Silver Lining", these leaders continue innovating by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever. Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. "The Silver Lining" explains how to master this seemingly impossible challenge