An explosive rejection of the myth of the counterculture in the most provocative book since No Logo. In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture # that is, a world outside of the consumer dominated one that encompasses us # pervades everything from the anti-globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to #jam# it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that rad icals opp ÍNDICE 1.The Birth of Counterculture. 2.Freud Goes to California. 3.Being Normal. 4.I Hate Myself and Want to Buy. 5.Extreme Rebellion. 6.Uniforms and Uniformity. 7.From Status-Seeking to Coolhunting. 8.Coca-Colonization. 9.Thank You, India. 10.Spaceship Earth