Logotipo librería Marcial Pons

The price advantage

  • ISBN: 9780471466697
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: New York. None
  • Colección: Finance
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 288
  • Idiomas: Inglés

Papel: Cartoné
76,33 €
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Resumen

The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.

Resumen

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