The one to one manager
real-world lessons in customer relationship management
- ISBN: 9780385502290
- Editorial: Bantam Doubleday Dell, Inc.
- Fecha de la edición: 2002
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 19 cm
- Nº Pág.: 268
- Idiomas: Inglés
Servicio de búsqueda de libros
Este libro está agotado o descatalogado por la editorial. Si lo desea podemos buscar esta obra en librerías de saldo y ocasión.
Sí, por favor búsquenme este libroIn The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting and running 1 to 1 initiatives. The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.
