Logotipo librería Marcial Pons
The new strategist

The new strategist
shape your organization and stay ahead of change

  • ISBN: 9781789661125
  • Editorial: Kogan Page Ltd.
  • Lugar de la edición: London. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 24 cm
  • Nº Pág.: 288
  • Idiomas: Inglés

Papel: Rústica
44,89 €
Stock en librerías. Envío en 24/48 horas

Resumen

As organizations face an unprecedented rate of change, how should the role of the strategist adapt to address new challenges? Based on original research and consulting projects from the Institute of Management and Strategy, University of St. Gallen, The New Strategist is a practical guide which explains how to execute strategy, not just think about the theory. It examines day-to-day strategy work, explores the competences required by strategic leaders, and maps out the strategist's tools of the trade, including processes, initiatives and discourse.

Using a rich and unique data set, this book looks at the roles of different strategists in an organization and emphasizes the importance of managers and strategy consultants as well as Chief Strategy Officers and other leaders. Crucially, The New Strategist focuses on the practice of strategy rather than the theory, answering key questions around how professional strategists should work and which methods and techniques they should draw upon. This timely and authoritative text will support and strengthen managers in fulfilling their strategic leadership responsibilities, allowing them to contribute to the professionalization of the field and ensure their role is suitable for the future of business.

Resumen

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