This is a high suspense novel that reveals the secrets of 21st century marketing. Inspired by Dan Brown's mega-selling "The Da Vinci Code", this book is a Grail Quest for those from the world of business. This is highly original and entertaining; and will be unlike any other business book in 2006. It is published to coincide with the launch of the Hollywood blockbuster movie "The Da Vinci Code". Forget organizational parables, forget corporate satires and business fiction. At last, a management thriller has arrived: sometimes you have to make a kill to make a killing. There is, and always has been, a cabal at the heart of Western capitalism, a secret society that guards the key to business success - a primal Marketing Code, a mysterious way of doing business, which keeps them on top and non-initiates in hock. See beyond the smokescreen of customer-first, customer-focused cliches. Meet the men who have stumbled on the cabal's code of marketing practice and who will pay, if they're not careful, the ultimate price for their discovery. A gripping thriller in its own right, "The Marketing Code" holds a mirror to "The Da Vinci Code" and - as Paris becomes Belfast and Rome becomes Las Vegas - the dark intrigue of the Renaissance morphs into a double- dealing world of commerce where living happily ever after is not an option.