The management of technology and innovation
a strategic approach
- ISBN: 9780324144970
- Editorial: South-Western
- Fecha de la edición: 2007
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Colección: International student edition
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 403
- Idiomas: Inglés
Papel: Rústica
54,43 €
Sin Stock. Disponible en 5/6 semanas.
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH bridges the gap between business strategy and technology, illustrating how the two functions intertwine while driving change through technology and innovation. The text's integrated approach is applicable no matter what the educational background of the student, providing practical insight into the management of technology and innovation. In addition to presenting the latest theory and current examples, the authors include a useful set of tools to aid in real-world decision making.
