Logotipo librería Marcial Pons
The international business environment

The international business environment

  • ISBN: 9780199213993
  • Editorial: Oxford University Press
  • Lugar de la edición: Oxford. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 432
  • Idiomas: Inglés

Papel: Rústica
57,94 €
Sin Stock. Disponible en 5/6 semanas.


This textbook outlines the process of globalization, the global economy, and the impact this has on international business organizations. Using a PESTLE framework, the text analyses the economic, political, legal, financial, technological, socio-cultural and ecological environments, thereby clearly outlining the factors which affect the everyday business of organizations. Adopting a truly international approach, the text is a well designed, colour textbook that has a range of features including examples and case studies to encourage a systematic analysis of international business environmental issues. Each chapter begins and ends with a one page case study; in addition there are more than thirty up to date mini-cases within the text. To support students using this textbook, an online resource centre provides additional materials including web links, web exercises, and multiple choice testing sessions to help with assignment and exam preparation. For lecturers, a range of teaching materials have been developed.Online Resource Centre For lecturers: PowerPoint slides for each chapter of the book Exam/assignment questions Lecturer's guide Answers to review and case study questions from the text All tables, figures and diagrams from the text For students: Web links Web exercises Multiple-choice questions with feedback Searchable online glossary Flashcards


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