Logotipo librería Marcial Pons

The innovation game
a new approach to innovation management and R&D

  • ISBN: 9780387237947
  • Editorial: Springer International Publishing AG
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 205
  • Idiomas: Inglés

Papel: Cartoné
52,58 €
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Resumen

R&D is the single most important investment for any company or any society. Its ultimate product is an innovation. Innovations are on the other side the major propeller for the respective (socio-) economic development of the very company or society. Management science mainly treat R&D and innovations as costs or budgets to be managed, an approach that is in stark contrast to their overwhelming importance. This and the very fact that R&D and innovation success are a by necessity a-priori unknown and thus uncertain ex-post definition is not at all being respected properly up to now. In The Innovation Game, La Corre and Mishchke consider R&D and innovation as an inherently risky investment which should be profitable, at least on average. Applying a statistical filter model, the authors are able to describe the R&D- and the innovation-process in great detail, almost like a production process. As a metaphor, the book tries to describe it like the control laws of the "distillery for inno-success knowledge".

Resumen

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