The financial times guide to strategy
how to create and deliver a winning strategy
- ISBN: 9780273708773
- Editorial: Prentice Hall
- Fecha de la edición: 2006
- Lugar de la edición: London. Reino Unido
- Edición número: 3rd ed
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 333
- Idiomas: Inglés
SUMARY: The use and abuse of strategy.A brief history of strategy.Swings in strategic thinking : six phases.Towards a synthesis.Progressive approximation in developingstrategy.Business unit strategy : a do-it-yourself guide.Overview.What businesses are you in?.Where do you make the money?.How good are your competitive positions?.What skills and capabilities underpin your success?.Is this a good industry to be in?.What do the customers think?.What about the competitors?. How do you raise profits quickly?.How do you build long term value?.Conclusion.Additional note on the theory of business unit strategy,,.Corporate strategy.The joy of corporate strategy,,.,, An ecological view of corporate strategy.Five dimensions of corporate strategy.Conclusion.Strategic thinkers.Strategic concepts, tools and techniques.Strategic shifts in the twenty-first century : the impact of increasing returns, networks and the net.,,,,
