The E-myth revisited
why most small businesses don't work and what to do about it
- ISBN: 9780887307287
- Fecha de la edición: 2001
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 21 cm
- Nº Pág.: 268
- Idiomas: Inglés
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
