Logotipo librería Marcial Pons
The designing for growth field book

The designing for growth field book
a step-by-step project guide

  • ISBN: 9780231187893
  • Editorial: Columbia University Press
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Edición número: 2nd ed.
  • Encuadernación: Rústica
  • Medidas: 24 cm
  • Nº Pág.: 140
  • Idiomas: Inglés

Papel: Rústica
23,05 €
Stock en librerías. Envío en 24/48 horas

Resumen

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.

In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

Resumen

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