The committed enterprise
making vision, values, and branding work
- ISBN: 9780750661997
- Editorial: Butterworth-Heinemann Ltd.
- Fecha de la edición: 2005
- Lugar de la edición: Oxford. Reino Unido
- Edición número: 2nd ed.
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 343
- Idiomas: Inglés
Papel: Rústica
32,84 €
15,95 €
Stock en librería. Envío en 24/48 horas
It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them. It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in- depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others. The text is essential reading for managers, and students of strategic organisational strategy.
