The call of the mall
how we shop
- ISBN: 9781861974426
- Editorial: Profile Books Ltd.
- Fecha de la edición: 2004
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 227
- Idiomas: Inglés
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Sí, por favor búsquenme este libroPaco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the staffers, gone hunting for jeans with adolescent girls and anniversary shopping with guys." "The result is a bright, ironic, funny, and shred portrait of the mall - America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time." "Call of the Mall is about desire and buying lingerie, about why the same camel hair coat costs twice as much in the women's department as it does in the boys'. It's about why shoes, handbags, and cosmetics are clustered, why Cartier is next to cut-rate, and why the movie theater is hard to find.
1. America shops
2. You are here
3. A mouse hole
4. Dude, where's my car?
5. Why malls fear freedom
6. I brake for Meanderthals
7. Nose and toes
8. Sex and the mall
9. The Charmin challenge
10. Status anxiety and back pockets
11. Fun
12. Hands-free shopping
13. Pushcarts rule
14. Mall cuisine
15. Breakfast at Cartier
16. A man and his mall
17. Who is your dad?
18. Malls of the world
19. Where the girls are
20. The mall touch
21. Short hills or Seoul?
22. Other venues
23. Scenes from a mall
24. The postmall world