Logotipo librería Marcial Pons
The business of fashion

The business of fashion
designing, manufacturing, and marketing

  • ISBN: 9781563675706
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Edición número: 3rd ed
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 624
  • Idiomas: Inglés

Papel: Cartoné
72,61 €
Stock en librerías. Envío en 24/48 horas

Resumen

The Third Edition of this authoritative text focuses on the organization and operation of the U.S. textile and fashion industry - how fashion apparel and accessories are designed, manufactured, marketed, and distributed - and examines the role of these industries within a global context. Since the publication of the first edition, the textile and apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization has become a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

Resumen

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