The behavioral foundations of strategic management
- ISBN: 9781405124706
- Editorial: Blackwell Publishing
- Fecha de la edición: 2004
- Lugar de la edición: Oxford. Reino Unido
- Colección: Theories of Strategic Management
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 147
- Idiomas: Inglés
Papel: Rústica
31,64 €
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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches. Contents 1. Introduction 2. Basics of A Behavioral Approach 3. A Behavioral Critique of Rationality and Equilibrium 4. A Behaviorist#s Perspective on Current Strategy Approaches 5. Behavioral Methodology 6. Where do we go from here? 7. References
