Using a reaal company case history, norton paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics. Contents :Introduction. The strategic business plan [SBP] strategic section: strategic direction objectives and goals growth strategies business portfolio plan. The strategic business plan [SBP] tactical section: situation analysis market opportunities tactical objectives strategies and tactics financial controls and budgets. Business problem solver: The strategic business plan in action: over view 17 real life case histories. Checklists for developing competitive strategies. Help topics: competitive strategy looking at your market looking at your company integrating business intelligence into your SBP applying market research to your SBP selecting market strategies selecting product/market strategies pricing strategies promotion strategies distribution strategies creating global strategies distribution strategies creating global strategies the team approach thinking like a strategist. Appendix: forms and guidelines: overview of the strategic business plan: strategic section strategic direction objectives and goals growth strategies business portfolio plan overview of the strategic business plan: tactical section situation analysis marketing opportunities tactical objectives strategies and tactics financial control and budgets