Strategic market management
- ISBN: 9780470056233
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2007
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Edición número: 8th ed
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 311
- Idiomas: Español
Papel: Rústica
66,48 €
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Updated to reflect current business thinking and market conditions, this new edition of "Strategic Market Management" illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives. This new update provides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis.
