Logotipo librería Marcial Pons
Strategic management

Strategic management
concepta and cases

  • ISBN: 9780131869493
  • Editorial: Prentice Hall Iberia
  • Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
  • Edición número: 11th ed
  • Encuadernación: Cartoné
  • Medidas: 27 cm
  • Nº Pág.: 381
  • Idiomas: Inglés

Papel: Cartoné
50,00 €
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Resumen

The eleventh edition of "Strategic Management" is a current, well- written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter- globalization, the natural environment, and e-commerce. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.

Resumen

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