Strategic issues in international retailing
- ISBN: 9780415343718
- Editorial: Routledge
- Fecha de la edición: 2006
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 218
- Idiomas: Inglés
Papel: Rústica
36,20 €
Sin Stock. Disponible en 5/6 semanas.
As retail becomes a globalized sector, the existing concepts and theories of international business fit uneasily with it. This significant book takes a strategic approach to this topic, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
Eds. John Dawson, Roy Larke, Masao Mukoyama
