Strategic innovation
embedding innovation as a core competency in your organization
- ISBN: 9780787964054
- Editorial: Jossey-Bass Ltd.
- Fecha de la edición: 2003
- Lugar de la edición: Chichester. Reino Unido
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 216
- Idiomas: Inglés
Papel: Rústica
51,96 €
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Offering a flexible, customizable template, authors Duarte and Snyder bring innovation to a practical level and provide readers with tools to craft a strategy for embedding innovation across their enterprise as a core competence. Instead of innovation for innovation's sake, they offer a very business-focused way to change organizational culture from no risk and slow moving to smart risks and fast to market
