Strategic alliances
three ways to make them work
- ISBN: 9781422125885
- Editorial: Harvard Business School Press
- Fecha de la edición: 2008
- Lugar de la edición: Boston. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 20 cm
- Nº Pág.: 112
- Idiomas: Inglés
Papel: Cartoné
25,06 €
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Half of all strategic alliances fail. Why - and how - should companies continue creating and managing these relationships, considering this poor success rate? In this guide, Steve Steinhilber proves that, despite the odds, alliances are crucial for companies competing in the global marketplace. But alliances must be built and managed correctly to create significant and sustainable value for each party. Drawing on his experience as Vice President of Strategic Alliances at Cisco Systems, Steinhilber guides you through the right way to partner by presenting the three essential building blocks that every company can use.
