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Starting a successful business

Starting a successful business
your guide to setting up your dream start-up, controlling its finances and mananging its operations

  • ISBN: 9780749480868
  • Editorial: Kogan Page Ltd.
  • Lugar de la edición: London. Reino Unido
  • Edición número: 8th ed.
  • Colección: Business Success
  • Encuadernación: Rústica
  • Medidas: 22 cm
  • Nº Pág.: 261
  • Idiomas: Inglés

Papel: Rústica
30,95 €
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Resumen

The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive.

Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.

Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.

Resumen

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