Spent
sex, evolution and cosumer behavior
- ISBN: 9780670020621
- Editorial: Viking Press
- Fecha de la edición: 2009
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 384
- Idiomas: Inglés
Papel: Cartoné
33,86 €
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Whole industries have sprung up to attempt to understand - and exploit - our buying habits, although for the most part they have been based on glib, trendy, and ultimately disposable formulas. But recently, evolutionary psychology - the compelling science of human nature - has begun to identify the prehistoric origins of much of human behavior and has revolutionized thinking in fields ranging from economics to human relationships. In Spent Geoffrey Miller, a leading scholar in the field, applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call the global consumer culture.
