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Selling and sales management

  • ISBN: 9780273695790
  • Editorial: Prentice Hall Iberia
  • Lugar de la edición: Harlow. Reino Unido
  • Edición número: 7th ed
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 526
  • Idiomas: Inglés

Papel: Rústica
75,87 €
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"This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is just about the whole marketing and management community. This influential book is an excellent contribution to the literature." - Professor Nigel F. Piercy, Professor of Marketing and Director of the Sales and Account Management Strategy Research Unit, Warwick Business School, University of Warwick. Looking for the definitive text on selling and sales management? Now in its 7th edition, David Jobber and Geoff Lancaster's "Selling and Sales Management", a long-standing classic, has been revised and updated to take into account recent developments in the theory and practice of selling. It places emphasis on international aspects of selling and sales management. New to this edition are: integration of recent cutting-edge research into chapters throughout this book; repositioning of chapters and a clear mapping through each of the five parts, including a brief summary of each part; a fuller discussion on the role of selling as part of an integrated marketing communications programme; a complete re-write and update of chapter 12 on internet and IT applications; substantially updated coverage of key account management; a more detailed explanation of market-based pricing principles; a more thorough discussion of the principles of negotiation; a fuller discussion of the role of the sales force as gatherers of market intelligence; and additional exercises to assist both students and tutors. Ideal for students on sales management, marketing and business studies courses as well as field salespeople and sales managers, this book is also essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI. "Professors Jobber and Lancaster have done it again! In this text, they provide a thorough and


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