the rise and fall of the first multinational corporation
- ISBN: 9780393060263
- Editorial: W.W. Norton & Company Ltd.
- Fecha de la edición: 2006
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 21 cm
- Nº Pág.: 197
- Idiomas: Inglés
A history of the Roman Empire as a prototype of the multinational corporation? Likening Rome's development to that of a modern global company, forever seeking new markets and ruthless ways to squeeze out its competitors, Stanley Bing - whose satirical business books are as savagely funny as they are insightful - mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire. If you are looking for historical descriptions of the Punic Wars, do not expect to find them here, but if you like light-hearted analogies between the way the Carthaginians fought bravely in the Punic Wars, yet still lost out to a more street- wise competitor, this may be just the book for you.